Snow Groomers is committed to protecting your personal information and being clear and transparent about what information we collect and how we will use it. This policy explains how any personal information we collect when you use our website or digital services, or that you provide to us, will be processed by us.
Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it.
If you are a resident of California, Colorado, Connecticut, Nevada, Utah or Virginia, please see below sections for additional US privacy disclosures that apply to you.
- Who we are and how we can be contacted
- About our Data Protection Officer
- Other policies you should read
- Information we may collect from you
- Marketing Communication
- Information we collect about you from other places
- Sharing your personal information
- International transfers
- How long will personal information be kept by us
- Your rights under data protection legislation
- What you can do if you’re not satisfied with how we use your information
- About Data Security
1. Who we are and how we can be contacted
Our full company name is Snow Groomers LLC (“Snow Groomers”) and when you use our website and our services directly we act as a Data Controller.
If you need to contact us you have a number of options, you can:
- email us at: firstname.lastname@example.org
- You can send us a letter addressed to :
Snow Groomers, LLC
1180 N Mountain Springs Pkwy
Springville, UT 84663
2. Other policies and information we encourage you to read
- Additional privacy policies
- Linked platforms
3. Information we may collect from you
This section sets out:
- how we collect your personal information;
- the categories of data that we collect;
- a description of how we plan to use the information we collect; and
- the legal basis that we will rely on to process information collected.
We may collect and hold the information about you in the table below. If you reside in the European Economic Area or the United Kingdom, the lawful basis of processing is set out in the “Lawful basis for processing” column below. In other jurisdictions, such as Canada, the primary legal basis for the collection and use of your personal information is your express or implied consent. However, where the processing of personal information involves sensitive personal information in Canada or involves profiling you, collecting your geolocation or using technologies to identify you, we will obtain your explicit consent In these jurisdictions, you may opt-out of the use of your personal information if it is not necessary to communicate with you, to provide your with the products and services you request, to meet our legal obligations or to protect our rights.
|Data collected||Purpose/Activity||Type of Data||Lawful basis for processing|
|Information you give to us when you enter a competition or promotion (“Competition Data”).||To enable us to send you further information about the competition or a prize if you are the competition winner. Unless we state otherwise when we collect your information, we will only use this information for managing and administer the competitions or promotions.||Competition Data might include, for example, your name and e-mail address.
If you win a prize we may request your full address to enable us to send you your prize
|The performance of an agreement between you and us to enter the competition or promotion.|
|Information you provide to us when you complete a survey or respond to a questionnaire or submit a review or feedback (“Review Data”).||To collect information about a specific matter, for example, our services to you or reviews of our products/services.
In many cases surveys, and questionnaires are anonymous and we only collect personal information for statistical data. If this is not the case, we will let you know at the time of collecting the information. If such functionality is available, feedback and reviews may be disclosed on the Website with some personal information. In such case, you will be informed.
|Information may include your full name, your email address and other personal data requested.||Our legitimate interests in the monitoring and improvement of our products and services to our customers and users and in the sharing of customer experience with web users.|
|If you register for any of our digital products or services via an account we will request information to enable us to identify you and provide the products and services to you (“Account Data”).||Account Data will be processed for the purpose of operating our websites, providing digital services you sign up for, communicating with you about those digital products and services and maintaining back-ups of our services.||Account Data will include your full name, email address. We may also ask you to set a password so you can securely log on to your account.||The performance of the agreement between you and us for the provision of the digital product and services is the legal basis for processing Account Data.|
|Information you provide us when you communicate with us, e.g. by email or contact us form via our websites or through the live chat function on our website (“Communication Data”)||This information is used to enable us to respond to or following up on your comments, queries or questions||Information may include your full name, your email address and other personal data you provide us to enable us to deal with your communication.||Our legitimate interests in the assisting you and answering your communications as the legal basis for processing Communication Data.|
|If you request further information from us by signing up to receive any of our newsletters or marketing communications (“Marketing Data”). For further details, see section 5 – below.||Marketing Data is processed for the purposes of sending you the relevant notifications and/or newsletters and/or any marketing communication.||We will ask you for your name and email address so we can send you these information.||The legal basis for this processing is consent.|
|If you register your product with us we will request information in order to identify you to a specific product and to contact you in case of product recalls or otherwise facilitate processing of warranty claims (“Warranty Data”)||Warranty Data is processed for the purpose of facilitating warranty claims and notifying you of any product recalls.||Information may include full name, mailing address, email, product purchased, serial number, vehicle or machinery it relates to, dealership where purchased and other personal data that you may choose to provide us in relation to your warranty registration or claim.||This processing is based on the performance of a contract.|
|If you are a proprietor of a business that has credit terms with us, we may request information to evaluate your credit worthiness (“Credit Data”).||Credit Data is processed for the purposes of making credit-granting decisions, managing credit that has been granted and managing ongoing credit risk.||Information may include income, liabilities, credit risk, credit score, amount of credit sought, payment terms, and other information relevant to the granting of credit.||Our legitimate interests in evaluating your request for credit and managing our credit risk.|
- Voluntary Information
When you provide us information (for example, the information set out in the scenarios above), in some cases we may ask you for additional, voluntary information. This information will be identified as optional and is used to help us better understand our customers and tailor our services to them.
- Statistical Information
We also collect and use aggregated data such as statistical or demographic data (“Aggregated Data”). Aggregated Data may be derived from your personal information but does not reveal your identity in any way. For example, we may aggregate your Usage and Device Data to calculate the percentage of our website users accessing a specific feature of our website. Aggregated Data is used for our and our affiliates business purposes only.
- Sensitive Personal Information
We generally do not request sensitive personal data except as part of making a credit granting decision. However, we do have sections on our websites where you can submit additional information, for example, when you submit a review. If you submit information on these free text section, only submit information you are comfortable providing and always bear in mind that it may be sensitive information. If you submit reviews or feedback for our website, please remember that this information will be visible to others users of our website.
- Children and Personal Information
This website is not intended for use by children and we do not knowingly collect data relating to children. If we become aware that we are holding any information about children under the age of 14, we will take any actions necessary to comply with data protection legislation, including if appropriate, deleting the information. If you become aware that your child (under 14) has provided their personal information to us, without your consent, please let us know as soon as possible by emailing email@example.com so that we can take appropriate action.
- Segmentation and Targeting
As part of our services, Snow Groomers may need to create user groups in order to better target the offers and communications sent.
The segments or profiles are produced on the basis of information held by Snow Groomers or the companies of Snow Groomers (account data, navigation data, purchase data, declarative data) or information collected in the context of our relations with partners (e.g. social networks, etc.).
Snow Groomers undertakes not to use, for segmentation and targeting purposes, personal data likely to reveal racial or ethnic origin, political opinions, religious or philosophical convictions or trade union membership, as well as genetic, biometric, health data or data relating to the sexual life or sexual orientation of a natural person, in accordance with applicable laws.
4. Marketing Communications
Subject to local legal requirements, you will receive marketing communications or newsletters from us only (i) if you wish it, (ii) if you are one of our customers, provided that this communication will concern similar products or services or if (iii) this communication is linked to your business activity.
You can unsubscribe or make stop direct marketing from us at any time by either
(i) clicking on the unsubscribe option at the bottom of each marketing communication we send to you; and
(ii) contacting us by email or letter using any of the contact details set out in this notice.
If we have a legal basis to send you marketing communications, we will generally send you those communications to you until you choose to unsubscribe from receiving them.
From time to time we may also use your Usage and Device Data (as defined below) to make online suggestions and recommendations to you about goods or services that may be of interest to you. Unless local law requires us to obtain your consent, we will use your Usage and Device Data in this way as it is. This is necessary for the legitimate interest of our business in developing our products and services and growing our business.
5. Information we collect about you from other places
To enable us to provide you with our services, we may receive personal information about you from other sources, including:
- We may receive information about you if you use any of the other websites we operate or the other products and/or services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment services, analytics providers, search information providers and credit reference agencies) and if permitted by you or as permitted by applicable law, we may receive information about you from them. Subject to local legal requirements, the legal basis for his processing is our legitimate interests, namely monitoring and improving our website, products and services.
- Information from our web servers’ logs, for example information about your computer, such as your IP address, operating system and browser type. We may also collect information on the searches you carry out on our website and your interaction with communications we send you, for example, when you open email communications. (“Usage and Device Data”). This information is used by us for system administration and to analyze how people are using our websites and digital platforms. It also helps us to provide the best online infrastructure for your online activities. Subject to local legal requirements, which may require explicit consent, the legal basis for this processing is our legitimate interests, namely monitoring and improving our website, products and services.
- Our website may enable you to share your experience and connect with us through third party social networks such as Facebook and Twitter. We may collect this information from our social media sites, including likes, shares and tweets, and about the content on social networking sites. We do not control the privacy of the information you provide on social media networks and the privacy policies of those social media networks will apply when using their services.
6. Sharing your personal information
We may share your personal information with the following:
- Service Providers – Snow Groomers may share your personal information with selected service providers that Snow Groomers may use to process your request or provide its services to you. These service providers act as data processors on our behalf and provide IT and system administration services, such as hosting and email services and managing the ratings and reviews.
These service providers are legally obligated to keep the personal information they may have received confidential and secure and to use your personal information the basis of our instructions only.
- We may also share your personal information with third parties:
(i) For legal reasons :
If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of Snow Groomers, our customers, or others. In this context, we may disclose your personal information to our professional advisors who are under a duty of confidentiality.(ii) On the basis of your consent :
7. How long will personal information be kept by us?
As a rule, we will not hold your personal information for any purpose or purposes for longer than is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
8. Your rights under data protection legislation
The data protection legislation of your jurisdiction provides you with certain rights when it comes to the processing of your information. The rights listed below may not all apply to you as your rights with regards to personal information depend on your jurisdiction. While some of these rights listed below apply generally, certain rights apply only in limited cases or under your applicable local law. They may or not apply to you depending on your jurisdiction.
The right to be informed
The right to access your information
The right to correct your information
The right to delete your information
The right to restrict processing
The right to transfer information (data portability)
The right to object to processing
The right to give instructions beyond your death
If you are a resident of California, Colorado, Connecticut, Nevada, Utah or Virginia, please see section below for additional privacy disclosure for more information on the privacy rights that may be afforded to you.
- The right to be informed
The right to be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information. We have gathered all the information you need in this privacy notice.
- The right of access your information
The right to access the personal information we have on you. We can confirm whether or not your information is being processed and provide you with access to your personal information.
- The right to correct your information
- The right to delete your information
The right to request the deletion or removal of your personal information where there is no reason for us to continue to process it. The circumstances in which you can request the right to be forgotten includes, where the information is no longer necessary in relation to the purpose for which it was originally collected or processed and where you have withdrawn your consent to processing.
There are some circumstances where the right to be forgotten does not apply – if you want to know, just ask.
- The right to restrict processing
You also have the right to ‘block’ or suppress the processing of your personal information. If you request us to suppress your personal information, we will stop any further processing of it.
- The right to transfer information (data portability)
If you want to move or transfer your personal information to a different service provider or copy your information for your own purposes, you have the right to have your information transferred to another person.
- The right to object
The right to ask us not to process your personal information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your information for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your information.
- The right to define the outcome of your personal information after your death
The right to give us instructions on what we wish that we do with your personal information after your death. We will register it and if we heard that such event occurred, we will comply with your instructions.
For further information on your rights
You can find further information on your data protection rights from the privacy authority of your jurisdiction.
9. What can you do if you’re not satisfied with how we use your information
We are committed to protecting and respecting your privacy. However, if you’re not happy with how we collect or process your information or just want some further information on your rights, you can contact us in the following ways:
- email us at: firstname.lastname@example.org
- You can send us a letter addressed to :
Snow Groomers LLC
Attn: Legal Department
1180 N Mountain Springs Pkwy
Springville, UT 84663
We will work with you to resolve any issues you may have and aim to answer any question raised by you as soon as possible.
You may also make a complaint to the privacy authority of your jurisdiction.
10. About Data Security
Snow Groomers has implemented measures to protect the privacy, security and integrity of your personal data. Access to personal data is restricted to those employees and service providers who need to know this information and who have been trained to comply with rules on confidentiality.
Date: November 10, 2023